Have you considered digital marketing for your small business? If no, then it is high time you do so. It is important for small businesses to have a well-crafted digital marketing strategy.
Here are some digital marketing ideas to help your small business stay ahead of competition:
- Build Links
It always helps to build some links to your website. When you build more authoritative links back to your own website, you can rank well in the search engines. This may be through business partners, high quality directories, or better business bureaus. Building links will help you rank well for the keywords relevant for your business.
- Get Email Addresses from Customers
You must know that email addresses are the currency of the internet. It allows you to do numerous things. However, you must first focus on gathering as many as possible. Get email addresses and get permission to email.
- Indulge in Local Search Marketing
Small businesses can thrive with solid local search marketing strategy in place. This strategy comprises of claiming and optimizing online listings of your business. It helps you to show up in relevant local searches. Right local search will place your business on the map. Your local consumers can easily find you whenever they are in need of your products or services. The local search strategy may be complicated. Hence, it is best left to experts.
- Website Optimization
Make sure you optimize your website for search engines as well as humans. The present age consumers are impatient. They will not wait long for the results to get loaded. Make your website run fast, attractive, and informative. If the site is slow and confusing, the audience will abandon it. Also make your website easy to navigate. Add crystal clear calls-to-action that instruct the customer what they should do. A modern website should be optimized for mobile. If you fail to do so, Google will penalize your website. If you are looking for SEO services to grow your business so visit here: www.smanikdesign.com/seo-services/
- Exploit Keywords
Your digital marketing strategy must comprise of keyword research. Know the terms used by people to search for products or services offered by you. You may use a tool such as Google Trends, Google AdWords Keyword Planner, Keywordtool.io etc. The “People also search for” box at the bottom of page will also help you to discover relevant keywords for your business. Once you find out the keywords, use them on your website pages or blog posts.
- Weekly Newsletters
You can start a weekly newsletter and send it to your local customers. Emailing your list once in a week can do wonders. You can offer discount, an ebook, or something of value to them.
- Keep Close Tabs on Online Reputation
Heard of reputation management? This is not just for the big names. All small and mid-sized businesses must monitor what their customers feel and talk about them. The best way to do this is to set up a Google alert. Setting an alert for your business will let you know about any new article or information mentioning your business is posted online.
Social media monitoring tools are important. Many allow you to know when people post about your business publicly or comment on your statuses. Some of the tools like chatter allow you to be a part of the conversation and fix issues to keep reputation your business clean.
- Give Away Discounts
Everyone wants discounts. So give away special offers and discounts to your audience for check-ins on Yelp, Foursquare, Facebook, Swarm etc. This is an intelligent way to conduct local marketing. Give the visitors discounts for checking on social media app of their choice.